Elite Concept Taipei 101

The Theatrical Bakery Shop

Taipei,Taiwan.

 

The idea which is comes out that if people can purchase dessert as if they are shopping in a boutique, buy bread as if they are choosing a piece of jewel. Thus, how to interpret such notions and create such ambience has become our main focus. The bread displaying tower replaces old-fashion displaying racks. Tables in various sizes are stacked up to display bread which resembles a Christmas tree with glamorous ornamentation. Customers can circle around the displaying tower and do their purchases. The design adds a relish of festive mood to the store, to the experience of purchasing freshly-baked bread.