Hoshing 1947 合興壹玖肆柒
Dihua Street, Taipei 2016
Brand direction by: KuangyuCheng Design
Interior by: KuangyuCheng Design
CI system by: Biaugust
Photo by: Kyle Yu
Product photo by: Numberxii
Hoshing1947 is a rebranding project taking place through an interior design that presents a store concept on Dihua Street, a historical district in Taipei, Taiwan. While advocating change, the store offers an interpretation of the place of tradition and creativity in the Taiwanese cultural landscape. Its draws on narrative and framing theories and analyses a consumer’s purchase preferences in order to create a narrative journey for the Hoshing1947 brand experience. Through being site- specific, we propose that this project can provide an opportunity for other local retailers to express their thoughts on the future of trade in the city and more widely.